OUR
PHILOSOPHY
Who We Work With
The Revenue Method® partners with growth-minded owners and operators managing rental housing portfolios of 30,000 units or fewer.
Our clients are scaling, evolving, or optimizing. Some are implementing revenue management software for the first time. Others are refining mature portfolios and looking for stronger pricing discipline.
They don’t lack data. They want better structure.
When Pricing Starts Feeling Reactive Instead of Strategic
Owners and operators often come to us when pricing feels constrained, disconnected, or overly dependent on software logic.
Common signals include:
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Unit-level attributes not reflected in pricing
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Amenity premiums misaligned or inconsistently applied
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Advisors defaulting to system recommendations without context
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Portfolio strategy overshadowed by software settings
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Complex explanations that discourage collaboration
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A growing sense that pricing is happening to the asset, not for it.
When pricing feels rigid, reactive, or overly automated, control quietly erodes. We restore it.
Why The Revenue Method®
We are the first system-agnostic advisory firm certified across multiple revenue management systems — and the only one not contractually tied to any software provider.
But advisory alone isn’t our differentiator.
We combine:
System-Agnostic Discipline
Unbiased strategy that prioritizes owner objectives over platform allegiance.
Operational Depth
Advisors with decades of property operations experience, not just software knowledge.
Amenity Intelligence™
Structured amenity optimization powered by our proprietary engine, Amenity Wizard™, bringing consistency and pricing integrity across portfolios.
Strategic Focus
Limited portfolio assignments to ensure weekly optimization, alignment, and accountability.
Fiscal Efficiency
Executive-level revenue strategy without the payroll burden of an in-house hire.
We don’t replace your software. We protect your strategy.
OUR
VISION
Welcome to The Revenue Method®, where system-agnostic advisory meets disciplined revenue architecture.
The traditional model of advisory is flawed. Advisors tied to software providers introduce vendor bias, placing product allegiance ahead of owner strategy. The Revenue Method® was founded to remove that conflict. As the first system-agnostic advisory firm certified across multiple revenue management systems, we empower owners and operators to choose the software that aligns with their strategy, without sacrificing advisory continuity.
But advisory alone wasn’t enough.
As Amenity Optimization Reviews™ expanded across portfolios, one pattern became clear: the industry didn’t lack data, it lacked structure. Inconsistent amenity tagging, duplicated differentiators, and misaligned premiums were quietly eroding pricing integrity.
So we built infrastructure.
Amenity Wizard™, the proprietary engine behind Amenity Intelligence™, brings structure, consistency, and disciplined execution to amenity strategy across systems and portfolios.
Today, The Revenue Method® operates at the intersection of advisory expertise and proprietary Amenity Intelligence™, delivering unbiased guidance, operational depth, and pricing discipline designed for long-term performance.
We don’t chase trends. We build durable strategy.
OUR
FOUNDER
Joani Schumaker
With over two decades of experience in onsite operations and nearly a decade in revenue management advisory roles, Joani Schumaker discovered her true passion at the intersection of these two worlds. During her tenure at The Bainbridge Companies, Joani built her role from the ground up, overseeing revenue management, asset optimization, and business intelligence for a portfolio of 20,000 units. Her initiatives, including self-guided tours, online payments, and automated market surveys, drove significant operational efficiencies and refined revenue management processes.
Despite her successes, Joani realized she had reached a plateau. The culture of corporate America no longer resonated with her, and she craved more challenges and opportunities for growth, both personally and professionally. The role that once excited her was no longer the right fit. It became clear that in order to continue evolving, she needed to take full control of her journey. Recognizing that her unique blend of operational and revenue management expertise could transform organizations, Joani asked herself a pivotal question: "Can I establish a brand, package it effectively, and expand it to benefit other organizations?" The answer was a resounding YES.
In November 2022, Joani founded The Revenue Method®, and by June 2023, she left her corporate role to fully commit to her vision. Without a contract or client, she took a leap of faith, cashing out her 401K to pursue her entrepreneurial dreams. Within 90 days, she secured her first contract, and the rest is history.
Today, as an entrepreneur, longtime expert in revenue management, and industry advisor, Joani continues to push boundaries, master her craft and exceed her own expectations. Her journey from corporate employee to founder is a testament to her courage, authenticity, and commitment to innovation.
But innovation didn’t stop at advisory. As Amenity Optimization Reviews™ expanded across portfolios, one pattern became clear: the industry didn’t lack data, it lacked structure. Spreadsheets weren’t enough to deliver disciplined, repeatable amenity strategy at scale. So she built it.
Amenity Wizard™, the proprietary engine behind Amenity Intelligence™, was created to bring structure, consistency, and pricing integrity to amenity strategy across systems and portfolios.
What began as advisory insight evolved into infrastructure.
Today, The Revenue Method® operates at the intersection of system-agnostic advisory and disciplined amenity intelligence.
The mission remains clear: challenge outdated norms, protect pricing integrity, and build smarter revenue strategy designed for long-term performance.
MINI BITES
Your delectable source for cutting-edge insights and savory strategies for revenue management in rental housing. Learning tips, tricks, and best practices one BITE at a time.
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